Redesigning the Digital Universe of Children's Activity Restaurant Parks

A digital platform for booking, onboarding, and brand interaction — from birthday reservations to activity navigation. The product spans 13 sections, from the first screen to checkout.

We delivered a full redesign: refreshed the brandbook for a modern digital aesthetic, reworked UX/UI with a focus on child-friendly interaction and intuitive navigation, and introduced animations that evoke a sense of play and celebration — no explanations needed. 163 screens unified into a single design system in 5 months. The key flow — birthday booking — was cut from 32 steps to 16.

Redesigning the birthday booking flow drove ×2.85 revenue growth in the first month after launch. The path to purchase was cut in half: 32 steps became 16 — with no loss of context and no unnecessary friction. All 13 platform sections were rebuilt within a single design system: 163 screens, from onboarding to checkout, now look and feel like one cohesive product.